I have been working in marketing since 2021. I started my career in a marketing agency. Most of my experience is in paid search advertising, mainly Google Ads and Yandex.
in my career, I worked with many different niches and projects. I worked in a market agency format , where we provided a standard set of services to many clients without deep involvement in their internal business processes.
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1️⃣ Career start • have been working in marketing since 2021 • started my career in a marketing agency • most of my experience is in paid search advertising • mainly Google Ads and Yandex ⸻ 2️⃣ Agency format • worked with many different niches and projects • worked in different roles • agency format • standard set of services • without deep involvement in internal business processes
I also worked as a Google representative. In this role, I contacted advertisers running Google Ads and offered them consultations on how to improve their performance. I helped clients optimize campaigns, improve results, and use new tools. I connected beta features and extra tools, such as brand lift studies. I also had access to internal functions that were not available to regular advertisers at that time. For example, I could apply negative keywords to Performance Max campaigns.
3️⃣ Google representative role • worked as a Google representative • contacted advertisers running Google Ads • offered consultations • improve their performance • optimize campaigns • use new tools • connect beta features • brand lift studies • access to internal functions • not available to regular advertisers • add negative keywords • Performance Max campaigns • client permission • create and apply negative keyword list
I also helped nonprofit organizations in setting up Google Grant accounts.. This experience was one of the most interesting for me. I gained strong market exposure, worked with different regions, budgets, and projects.
Across three different business lines, I: • Consulted clients with various minimum daily budgets • Worked with projects of different scales • Helped set up and audit conversion tracking systems
4️⃣ • nonprofit organizations • setting up Google Grant accounts. • strong market exposure • different regions, budgets, and projects • three different business lines • consult clients on advertising • different minimum daily budgets • different project scales • set up conversion tracking
I also have experience working in grey niches, such as iGaming. This included dealing with moderation systems, managing many advertising accounts, and communicating with support teams to remove account blocks.
5️⃣ Grey niches • grey niches • iGaming • moderation systems • manage multiple advertising accounts • communicate with support teams • remove account blocks
Another interesting part of my experience was my first exposure to “vibe coding.” I wrote scripts to parse web pages using agents. In one case, I extracted around 20,000 keywords from a website, analyzed search results for each keyword, and applied a simple mathematical model to filter them. As a result, I narrowed the list down to approximately 20 high-potential keywords suitable for launching campaigns.
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• my first exposure to “vibe coding.”
• parse web pages using agents.
• extracted around 20,000 keywords
• applied a simple mathematical model
• narrowed the list down
Currently, I work at a company that runs two businesses: outsourced accounting services and recruitment of taxi drivers and couriers. I am responsible for launching and managing different traffic sources. Most often, I work with Google Ads and Meta, and sometimes with TikTok.
I work closely with the team. I prepare clear tasks for designers, analyze how users interact with the website, and study their behavior. Based on this data, I make suggestions on which landing pages we can create, improve, and test to increase performance.
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