четверг, 19 февраля 2026 г.

about myself

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Could you say the same question with different words?

 I have been working in marketing since 2021. I started my career in a marketing agency. Most of my experience is in paid search advertising, mainly Google Ads and Yandex.

in my career, I worked with many different niches and projects. I worked in a market agency format , where we provided a standard set of services to many clients without deep involvement in their internal business processes.




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1️⃣ Career start • have been working in marketing since 2021 • started my career in a marketing agency • most of my experience is in paid search advertising • mainly Google Ads and Yandex ⸻ 2️⃣ Agency format • worked with many different niches and projects • worked in different roles • agency format • standard set of services • without deep involvement in internal business processes


I also worked as a Google representative. In this role, I contacted advertisers running Google Ads and offered them consultations on how to improve their performance. I helped clients optimize campaigns, improve results, and use new tools. I connected beta features and extra tools, such as brand lift studies. I also had access to internal functions that were not available to regular advertisers at that time. For example, I could apply negative keywords to Performance Max campaigns.



3️⃣ Google representative role • worked as a Google representative • contacted advertisers running Google Ads • offered consultations • improve their performance • optimize campaigns • use new tools • connect beta features • brand lift studies • access to internal functions • not available to regular advertisers • add negative keywords • Performance Max campaigns • client permission • create and apply negative keyword list


I also helped nonprofit organizations in setting up Google Grant accounts.. This experience was one of the most interesting for me. I gained strong market exposure, worked with different regions, budgets, and projects.

Across three different business lines, I: • Consulted clients with various minimum daily budgets • Worked with projects of different scales • Helped set up and audit conversion tracking systems


4️⃣ • nonprofit organizations • setting up Google Grant accounts. • strong market exposure • different regions, budgets, and projects • three different business lines • consult clients on advertising • different minimum daily budgets • different project scales • set up conversion tracking


I also have experience working in grey niches, such as iGaming. This included dealing with moderation systems, managing many advertising accounts, and communicating with support teams to remove account blocks.


5️⃣ Grey niches • grey niches • iGaming • moderation systems • manage multiple advertising accounts • communicate with support teams • remove account blocks


Another interesting part of my experience was my first exposure to “vibe coding.” I wrote scripts to parse web pages using agents. In one case, I extracted around 20,000 keywords from a website, analyzed search results for each keyword, and applied a simple mathematical model to filter them. As a result, I narrowed the list down to approximately 20 high-potential keywords suitable for launching campaigns.



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my first exposure to “vibe coding.”

parse web pages using agents.

extracted around 20,000 keywords

applied a simple mathematical model

narrowed the list down


Currently, I work at a company that runs two businesses: outsourced accounting services and recruitment of taxi drivers and couriers. I am responsible for launching and managing different traffic sources. Most often, I work with Google Ads and Meta, and sometimes with TikTok.


I work closely with the team. I prepare clear tasks for designers, analyze how users interact with the website, and study their behavior. Based on this data, I make suggestions on which landing pages we can create, improve, and test to increase performance.



6
• outsourced accounting services
responsible for
interact with the website
study their behavior




Thank you for your interest in my profile on LinkedIn. I’m happy to speak with you today. I have been working in marketing since 2021. I started in a marketing agency, where I worked with Google Ads and Yandex and managed different clients. Later, I worked as a Google representative. I helped advertisers improve their campaigns, set up new tools, and optimize their accounts. I also helped nonprofit organizations set up Google Grant accounts. Now I work in a company with two business areas: accounting services and recruitment for taxi drivers and couriers. I run ads on Google, Meta, and sometimes TikTok. I work with designers, analyze results, and suggest ideas to improve landing pages and increase performance. I am interested in this position because it matches my experience, and I would be glad to join your team.

вторник, 17 февраля 2026 г.

17.02.2026

  

At my last role, I was responsible for the main traffic sources: Google Ads, Meta (Facebook and Instagram), and TikTok.

I managed the full campaign lifecycle, from launch to optimization.

I set up conversion tracking by myself. I also wrote simple scripts to track and validate the data. I worked with different data points and user experience to make sure the tracking was accurate.

After launch, I collected data and created reports in Looker Studio. I made clear and simple reports to show campaign performance.

During the launch process, I used Meta best practices for lead generation and applied them to Google Ads. I also adapted creatives for different platforms. 


воскресенье, 15 февраля 2026 г.

for the interview

  



  1. At my last role, I was responsible for all main traffic sources: Google Ads, Meta (Facebook/Instagram), and TikTok. I managed the full campaign lifecycle, from launch to optimization.
I personally set up conversion tracking and wrote scripts to track and validate data. I worked with different data points, user experience, and basic data engineering to make sure tracking was accurate.
After launch, I collected and combined data in tools like Looker Studio to create clear performance reports.
During the launch process, I reused Meta best practices for lead generation in Google Ads and thought about how to adapt creatives. Engagement-focused creatives from Meta and TikTok were adapted into more sales-driven, performance-oriented formats.

  1. For demand generation, the most meaningful KPI for me is profit and revenue impact. I always track how much real money my campaigns bring, not just clicks or impressions.
I also use advanced analytics to understand the full customer journey on the website. Tools like Clarity help me see how users interact with the site, where they drop off, and what can be improved. Based on this data, I suggest website changes to improve conversion and overall performance.

  https://b4ielts.blogspot.com/2022/08/03082022.html