for the interview

  

1. At my last role, I was responsible for all main traffic sources: Google Ads, Meta (Facebook/Instagram), and TikTok. I managed the full campaign lifecycle, from launch to optimization.
   

I personally set up conversion tracking and wrote scripts to track and validate data. I worked with different data points, user experience, and basic data engineering to make sure tracking was accurate.
After launch, I collected and combined data in tools like Looker Studio to create clear performance reports.
During the launch process, I reused Meta best practices for lead generation in Google Ads and thought about how to adapt creatives. Engagement-focused creatives from Meta and TikTok were adapted into more sales-driven, performance-oriented formats.

1. For demand generation, the most meaningful KPI for me is profit and revenue impact. I always track how much real money my campaigns bring, not just clicks or impressions.
   

I also use advanced analytics to understand the full customer journey on the website. Tools like Clarity help me see how users interact with the site, where they drop off, and what can be improved. Based on this data, I suggest website changes to improve conversion and overall performance.