At my last role, I was responsible for the main traffic sources: Google Ads, Meta (Facebook and Instagram), and TikTok.
I managed the full campaign lifecycle, from launch to optimization.
I set up conversion tracking by myself. I also wrote simple scripts to track and validate the data. I worked with different data points and user experience to make sure the tracking was accurate.
After launch, I collected data and created reports in Looker Studio. I made clear and simple reports to show campaign performance.
During the launch process, I used Meta best practices for lead generation and applied them to Google Ads. I also adapted creatives for different platforms.
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